Industry Statistics
Search Marketing Information You Need to Know
EngineWorks provides sophisticated services within the online search market, which continues to be the fastest-growing medium in the Internet advertising industry. In fact, searching online surpassed e-mailing in 2005 as the No. 1 activity among Internet users, according to a survey by Pew Internet & American Life.
Just as impressive is the fact that total spending on search marketing reached 43.3% of total online advertising dollars in 2006, eMarketer, according to David Hallerman, senior analyst at eMarketer. Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the full 2007 calendar year, it surpassed $25.5 billion, representing year-over-year growth of 27 percent.
Search Marketing Percentage of Total Online Marketing Revenue
