Social Media Marketing
Connect with Customers
Social networking is a cultural phenomenon that is changing the way consumers use the Internet. Its value, from a search marketing perspective, is that millions of highly engaged individuals are seeking-out - and linking-to - conversational content pertaining to your products and services.
With Google's introduction of Universal Search, top organic listings for specific searches now include blended results featuring images, maps, news content, and videos. In order to have your site positioned within this prime search engine real estate, it is paramount that you integrate a professional Social Media Marketing (SMM) campaign into your search marketing strategies.
EngineWorks can enhance your Web site beyond optimized code and relevant content by implementing a SMM strategy featuring RSS feeds, customer ratings and reviews, blog optimization, and social media press releases. To create the greatest ‘footprint’ within the Natural search landscape, we ensure that your site is a leading resource for information within your space.
EngineWorks Difference
Sense of Community
To keep your Web site in front of prospective and current customers, our social media specialists identify the important online influencers within your industry. These influencers can be social media networks such as Digg, Reddit, and Facebook, relevant blogs, newsgroups, and/or forums. We create a social media profile to convey conversational communications to your targeted community.
Measurable Actions
In order to reach influencers in your online community, EngineWorks performs an audit of your current social media presence compared to your competitors within Web 2.0 networks and search engines. We then employ, and measure, monthly strategies to ensure that your site becomes a social media resource featuring relevant articles, press releases, images, and videos.
Expand Your Presence
Our proprietary SMM services enhance the performance of your primary domain within Natural search engines by implementing social media enhancements onto your site. In addition, it is important to understand that your primary domain can only generate a maximum of two Natural listings per search query. We employ strategies to achieve additional listings through relevant social media sites, which in turn, expand your search footprint.
Professional SMM Services
- Social media presence audit
- Online influencers identification
- Customized SMM strategies
- Targeted Universal Search tactics
- Web 2.0 content creation and syndication
- Optimized press releases
- Blog creation and optimization
- RSS feed tracking
- SMM outreach through Widgets and Gadgets
- Monthly monitoring and reporting
